IMG_Play delivers Danish Defense Command TV

IMG_Play has won the bid to deliver the Defense Command Denmark online video solution.

The Danish armed forces have a long history – and a big archive of historic and current video material from all branches of the armed forces.

IMG_Play is happy to announce the delivery of a full online video platform solution,, that allows viewers to enjoy hours of both historic and recent video content.

The solution contains features like;

  • Customized Video Portal
  • Support for all screens and devices
  • “Timeline” navigation of content
  • Migration from legacy platform
  • Ingest and metadata


“We are very honored to have been selected by the Defense Command to deliver their new and updated Video solution.

Visual communication is continuing to grow in importance, and ease of use and easy discovery of content is key to growing your viewership base.”

Mads Kaysen, IMG_Play


IMG_Play are specialists in Online Video solutions, providing both Development and Professional Services as well as Video Platforms.


The solution is built on the Kaltura framework, along with customized front-end in corporation with Kathart.

IMG_Play wins tender for Danish Parliament TV

The Danish Parliament – Folketinget – announced yesterday the award of contract for their next generation Online TV solution.

IMG will deploy a solution that automatically captures streams from both plenary and committee sessions, and make them available both live and on-demand for the public.

The solutions will contain advanced features, like;

  • Multiple simultaneous live streams
  • Time-shifting (rewind/restart sessions)
  • Zero turn-around from Live to On-demand
  • Automated metadata capture and categorizing
  • Support for all screens and devices
  • Social sharing features

Everything will be integrated with existing digital platforms, and state-of-the-art video players will provide a platform independent and responsive user experience.

With hours and hours of daily content produced and massive amounts of metadata, IMG is proud to have been selected to deploy the next-generation solution of Online TV.

“As citizens and societies become increasingly digital, our political processes should remain open and available for everyone. Leveraging digital channels and ensuring that Folketinget is available on all platforms and devices is central to achieve this goal.”

“With the advances of AI and big data, it will be key to capture, organize and sustain a library of digital video with associated metadata. Certainly, as traditional TV viewing declines and new digital services become the norm, the ability to match legislation processes to video content could provide for exciting opportunities to match citizens interests to TV content from the Parliament in new ways and using new channels in the future”

Mads Kaysen, Partner, IMG

The solution will deploy in 2018, and replace the current legacy Flash Video based solution.

IMG_Play are specialists in Online Video and OTT solutions, providing both Advisory services as well as Development and Professional Services.

TED contract award notice here.

Danish Parliament Plenary Room

Industry Trends – Key takeaways from IBC 2017

This post reflects on some of the Key Trends and take-aways from the 2017 IBC conference.

IBC had its 50th anniversary this year, and as the 2017 edition is coming to an end, now is a good time for personal reflections on the key industry trends.

Underlying basically everything and every conversation is still the continued slide towards IP-based distribution, and digitization in general.

As traditional broadcast evolves and OTT becomes more and more important, for me a key topic this year was automation.

From the professional and production side, automation of workflows means faster and more lean production lines. Interesting to see how platform providers originally focused on the ingest, transcoding and distribution of IP-based (streaming) content now offers more and more tools that integrate into the production workflows. Ooyala and Vimond presented interesting product releases

Along the same lines, a key topic for 2017 was automated metadata. While the term “AI” is widely misused, certainly the focus on data and data management is becoming a key factor.

Tools that help automate metadata generation by using tools such as facial recognition, speech-to-text, OCR and more advanced machine learning was a hot topic. OTT platforms such as Kaltura now offers automated speech-to-text as default in their product offering.

Certainly, the value of data is crystal clear to everyone. The ability to create personalized recommendation and even interfaces to content will separate early generation OTT services from the new generation of service offerings. Accedo showcased interesting frameworks for managing personalized experiences across a multi-device setup.

Because Netflix bulldozed the OTT revolution using an SVOD model, the role of data in Video Advertising have been somewhat dormant in this initial phase. There were lots of examples and talks of the SVOD model being supplemented, and HVOD (Hybrid-VOD) business models that also includes some level of targeted “TV” advertising might very well be the next wave.

Examples of HVOD can be founds both from providers such as Hulu, but also traditional broadcasters like TV2 Denmark have just recently launched and HVOD model, where consumers can get access to the SVOD service (TV2PLAY) for a reduced price, if they accept advertising in addition to the subscription fee.

The role of Social Media, and in particular the impact of data-mining giants Facebook and Google continues to be the center of discussion. Will broadcast ultimately suffer the fate of publishing, and see the buy-side shift their ad spend to social – especially as we will see more and more services like Facebook Watch in the future?

Certainly, there are lots of reason to come back to Amsterdam for IBC 2018, and continue to explore the answers to the questions raised by the fundamental shift in the TV- and Broadcast industry.